Stay in the Game Journal · The Club Playbook
A Recovery Amenity Without a Capital Project
A friendly guide for GMs, owners and boards on adding a recovery space members will love, without breaking ground.
By Dr. Jennifer Norbits, JN Regenerative · November 1, 2026
Ask a few members what they do after a good round, a long match or a morning on the courts. You’ll hear about the cart ride back, the cold drink, and the story about the 14th hole. You’ll also hear a quieter answer: "I’m a little sore, and I wish there was something nearby to help me wind down."
More and more members are looking for ways to recover and keep playing for years to come. Most of them are leaving the property to find it. That’s a small missed moment for the club, and a nice opportunity.
The usual hurdle: the capital project
Many boards love the idea of a wellness amenity and then pause at the same questions. Who builds the space? Who buys the equipment? Who hires and trains the staff? What happens if something goes wrong? A few conversations later, the idea is parked until next year’s budget.
It doesn’t have to work that way.
A lighter way to begin
With JN Regenerative, the club provides a room and access to members. We bring the rest: the equipment, trained staff, scheduling, setup and pack-up. There’s no setup cost and no liability for the club, and the club shares in a simple revenue share on member services.
A club day can be as relaxed as a tee sheet. Members book private appointments ahead of time. A clinician talks with each member first. Sessions are charged to the member account, so there’s nothing new for your front desk to learn. When the day wraps up, we pack up, and the space goes back to being a room.
What members can enjoy
Every club is different, so the menu is yours to shape. Depending on your members, it can include SoftWave, PEMF, red light, hyperbaric, EWOT, sauna, cold plunge, compression and the Superhuman Protocol. Tell us what your members and your board would like, and we’ll build around it.
The Superhuman Protocol is a guided, three-step session: PEMF first, then exercise with oxygen, then a red light bed. It’s designed as a calm, restorative sequence that may help support circulation and how members feel after activity.
Services like these are for relaxation and recovery. Results vary, and they aren’t a substitute for care from a member’s own physician.
What your team does
Very little. Share the space, and let members know. That’s it.
What kind of space does it take?
Less than you might think. At Belleair, a regular room like a massage room, about 10 by 10 feet, does the job. Larger rooms are welcome too. Some clubs may even like to turn an unused aerobics room into a small regenerative center. It’s completely up to your members, your clientele, the age of your community and your board. Tell us what you have in mind, and we’ll shape the setup to fit.
A few good questions for any wellness partner
Whoever you talk with, it’s smart to ask:
- Who carries the insurance and the responsibility?
- Is there a clinician who speaks with each member before a session?
- How are sessions booked and billed?
- What space does it need, and can it flex with the room you have?
- How easy is it to adjust or step back if it isn’t the right fit?
We’re happy to walk through each one, and we’d rather you ask early.
Where it started for us
Belleair Country Club members book SoftWave on site.
A small next step
If a conversation sounds useful, the easiest first step is a short walk-through with your committee or your GM. No pressure and nothing to build. Just a friendly look at how a club day could work at your club.
Talk with JN Regenerative: jnregenerative.com | 727-744-0491
Results vary. This article is general information and is not medical advice.